Producer-direct
We buy from the source so you don't pay the middle.
Arriving 2026
Real freshness, honest pricing, no aggregator markup.
Décove is a producer-direct digital grocery platform for Southeast Asia, beginning in Malaysia.
Our pillars
Four commitments. Each one defensible.
Honest pricing
Visible prices. Defensible margin. No surge.
Operational excellence
On time. On temperature. Refunded on spoilage, no questions.
Fair distribution
Producers paid on time. Riders keep 100% of delivery fees.
What we do
In plain words.
Décove buys produce, dairy, meat, and pantry staples directly from the farms, mills, and family operations that grow them — then delivers to households and food operators without an aggregator clipping the ticket.
Producers are paid on time at fair rates. Riders keep one hundred percent of their delivery fees. Customers see honest prices, real freshness windows, and refunds on spoilage with no questions asked. We are building one supply chain that works for everyone in it.
Coming soon
Launching first in Klang Valley and Johor.
We are opening in two markets where producer relationships and operator demand are already in place. More cities will follow, in order, when the network is ready to hold the standard.
Markets at launch
0metros
Klang Valley · Johor
Window
2026
Phased opening · Malaysia
Operating standard
On time. On temperature. Refunded on spoilage — no questions.